Posts Tagged ‘library’

service concept presentation

March 23, 2009

Over the weekend we have been building low fidelity video prototypes to best convey our new service concepts for out Library and tele-medicine projects.  My group choose to use an animated  storyboard with a voice over,  featuring three characters telling their story of using a new service the library is offering to hotels within Copenhagen. Today we spent the day presenting these concepts to the rest of the class, to gain feedback and develop a plan for experience prototyping this week.  Here is our video….

We also have been working in an initial service diagram, which isn’t quite a blueprint yet….but here it is anyway…It will give more explanation to what our idea is about!

Cluster, evaluate, refine, decide, develop!

March 19, 2009

The past two days has been a little bit crazy! After our brainstorming sessions we had 100’s of ideas to sort through, cluster into groups and then try to decided on which ideas to use as inspiration or develop further.  Our sorting process was a combination of setting aside any ideas that we didn’t think would bring value to a visitor to Copenhagen and the library, or any ideas that didn’t make us excited! After our initial first cut we categorized the ideas in clusters such as “user generated content” “services based on personal interest” “out of library services”

brainstormweek15Clustering the ideas into categories

We then used 5 votes each to choose ideas that we would like to work on. Surprisingly all had similar interests in the direction we thought we should take.

brainstormweek12Adam thinking about using his votes!

brainstormweek11Some of our ideas!

After discussing why voted on our specific choices, we chose the three ideas to develop further…..creating a simple user scenario, a persona and looking at the user value and stakeholders involved in the service.  We then presented our ideas to the faculty for discussion. A couple of these were….

1. A service that promotes “wandering” around new cities and serendipitous learning and discovery. Location tracking would be used to inform you of when you were about to walk past something culturally significant in Copenhagen,a and a message sent to your mobile phone/Iphone/Blackberry etc. Further Related Information would then be sent your mobile. For example if you were at the opera house, you might be sent a famous danish opera song, or information on the performances that will be their soon, as well as telling you how to buy tickets for them.


2.”Book your books” In a nut shell a service that allows you to pre-order books from the library to the hotel you are staying in. Meaning you have the ease of traveling lighter and the option to find out more about danish culture by using the resources of the library.


After our group meeting with Simona, Ana Camila and Brian we decided to develop our idea for a library service for hotels further. So today we spent the day developing a service blueprint using a user scenario, thinking about the role of the service provider, the touch points needed, and the backstage operations necessary for the service to work. Tomorrow we will go on to develop further scenarios with different users, and think about the “worst case scenario” situations. Over the weekend we will then develop a further service diagram and a low-res video to show the core of our idea.

brainstormweek4Working out the service touchpoints

brainstormweek3Rough service blueprint starting to take shape

brainstormweek1Part of the user scenario (illustrations by sid)

**photographs on this post were taken by Adam**

From user reseach to design challenges…

March 15, 2009

After some last minute research visiting the tourist information and the Manager of Knowledge at the library yesterday we set to organising all our insights and inspirations from the week back in the studio. We had to turn all our observations into design challenges that we can brainstorming concepts around for next week. However to get to this stage there were many steps along the way…..

img_25471writing all our observations and quoates down on the classic post-it as well as making character profiles of everyone we spoke to and picking out key quotes from our video interviews.

img_2530We then identified all the insights that we thought we most relevant and  interesting enough to work with. The insights we thought we would be able to creat “how might we statements for”

img_2525Sid and I deep in thought about our process

img_2545The picture above shows us mapping out our research process, thinking about the methods we used, who we talked to and how they were effective.

img_2538We then took all our insights and worked out “what they meant” and then created  a “how might we statement” for each one. This took a very long time as we had at least 25 key insights that we wanted to use! But in the end is was definitely worth it as it allowed us to have a far clearer idea and see links and clusters between insights.

img_2536All of our insights, meanings and how might we statements!

img_25392After we had our  “how might we statements” we then voted on them to see what to carry forward and turn into design challenges! After much dicussion this is what we decided on!

Challenge 1. People coming to stay in Copenhagen all begin by following a very similar travel process. From researching their trip before they leave to visiting the top tourist attractions. During this journey they use a large number of existing services and pass through many public places, however throughout this journey the library rarely plays a role in aiding or improving their experience.

Currently ‘library services’ are mainly kept within physical buildings at centralized locations, our challenge is to give the library presence in other public and private places throughout the visitors travel experience. How can giving library services this presence help visitors become more acquainted with what copenhagen has to offer or simply provide a practical service in a more remote location.

Challenge 2. Many people who are new to an area seek the local library because its universal services make it reliable. The space makes them feel in touch with the community it serves. Internet access and other basic services are available for free. A special charm makes it a surprising place to meet strangers. At the same time, people visiting a new area
greatly value the advice and knowledge of local people.

Our challenge is to create a service that uses the library’s knowledge and visitors to help guests and new residents of Denmark feel like a local.

Challenge 3. People are constantly interested in learning about new countries and cultures, and are inherently different in that they chose to engage with them in different ways. In ways that interest them on a personal basis be it in the films they watch, literature they read, poems they enjoy, music they listen to or even food they relish. The library as an institution is a powerful source of content and information that people value as honest and truthful.

Copenhagen is a major port of entry for thousands of travelers everyday. Most of them stay to explore Denmark but a large number also transit to other places within Scandinavia. With this regard Copenhagen is a major source of content and knowledge for the entire region, and also a major factor into the insight into Scandinavian culture.

How might the library provide a service for visitors not from Scandinavia to explore cultural content within their area of personal interests?

What is a library?

March 5, 2009

spaceballAs part of our 5 weeks service design block at CIID, i have chosen to work on the project set around the Danish Public Libraries. To me the service is already fantastic and very efficient, but being the danes they are constantly look at ways to improve. So my first question i would like to get an insight into is……….What is you mental model of a library? what do you expect to experience from using a library service? Why do you not use libraries? Let me know!