Archive for the ‘Industry Projects. DSB’ Category

Top secret work….

June 3, 2009

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For the last two weeks at CIID we have been working on our final industry project, unfortunelty i can’t talk about it at the moment (hence why i have not been blogging!)  but maybe in a few weeks i might be able to post our final concept. In the end Erlend and I produced a detailed video prototype that showed the core elements, and UI design of our concept within the context in which it would be placed. Throughout the two weeks we had a very iterative design process, we started on day one with a how might we statement and had two weekss to fully develope our idea and gain feedback along the way from our client. We also had the chance to do a couple of days of experience prototyping which was great to initially test our idea. Hopefully i will get to tell more soon….but intil then back to thesis!

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EnviroKit

March 1, 2009

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As i have mentioned many times for the last two weeks we were working on a school project for DSB (the danish rail service) DSB are currently in a great position of already being recognised as a very sustainable company. But with the current climate change they want to go beyond being a service provider of public transport and see how they can inspire people to have more sustainable living habits and be socially aware. So our job for this project was to work in groups to design new services that would act as a platform for people to make more environmentally friendly decisions and actions. It was a very intense week, but fantastic at the same time. We started with a day of intense research then by the second day we had to have an idea to start prototyping. The majority of our time was spent developing our services, creating experience prototypes that would shape and improve our ideas.

Our idea was based on the idea of educating children. We chose this target group due to the existing community that already exists within a school between the teachers children and parents…we felt this was a very strong starting point for our concept as there is already natural communication between them. Our idea is a service called “enviroKit”

enviroKit is a service which provides schools with a tool kit that enables teachers to implement new participatory methods of educating children about sustainable living, focusing on….

“OBSERVE and LEARN”
“make your own decisions”
“learn intuitively through doing”

enviroKit tools can be adapted for various exercises, teachers can download new activities from the enviroKit website or instructions on how to build their own. The tools within the kit are designed so that the children will raise questions with their parents, and make them think about their actions….we don’t believe our idea will change the world, we just want to inspire people to take small steps towards living more sustainably. If each person make 1 small change once a week, these small changes  can mount up and make a big difference.

We have a full presentation to explain the concept, which i will post if i receive permission to publish it due to some photographs that are in it. However if you would like to know more i can remove the photographs and making it available for public viewing.

I also have to say a massive thank you to the Live|work team in Olso that have been teaching us for the past two weeks!

Children are the hero’s of our enviroment

February 26, 2009

a sneak preview of our service concept on how schools can promote sustainable awareness

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I will write a full post this weekend about the whole project and idea 🙂

first draught blueprint…..

February 20, 2009

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After deciding we were going to focus on inspiring children about sustainable mobility we decided to head off to some schools. The first one we visited was a pre-elementary school, with children aged between 1-6. This was perfect for us as we want to target children aged 5 and 6 before they go to primary school. At this age the danish government have placed down laws that children will only be taught social skills, linked to themes like culture and nature, so we felt this was a perfect opportunity to also teach them about the environment.  The “learning” they receive at this age, is very informal and all done through play in a variety of mediums to keep them engaged for longer periods of time.  After the meeting we had with the head of the school we got some great feedback and ideas on how to approach our idea. After a another brainstorming session we came up with an idea that we felt really touched on a lot of points that we had learned form the school and also from what DSB want to provide in a service.

In short the service we are designing is a mix between an online learning and support site and a practical and fun toolkit that is given to teachers at a school to help them teach the children. We understand that children aged 5 and 6 might not fully understand why traveling by bike is better than a car but we believe that if the tools and service are designed in the correct way it will make them raise questions with their parents and hopefully change their attitudes towards traveling with their children. We also feel that if children have an introduction and small insight to this at an early age, that when they are of the age to decide how they travel hopefully they will think more about their actions and choose the best way!

After focusing on this idea we created an initial service blue print. We story boarded the user journy, pin pointed DSB’s role at each stage, identified the different stages onf the service, the touch points that need to be designed and the specific interactions that will happen.

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We then presented these to anders (live|work) and Mikael (DSB Innovation Lab) The feedback we got was super positive, but we needed to focus on the life of the service and how it was continue for a period of time after the toolkit is used in the school for the first time. After much discussion we think we have come up with solutions for these problems but are now building low fdility prototypes to test the experience!

Community Action

February 17, 2009

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Today we had a very busy day visiting train stations, doing observations and talking to lot of people! We came away with some very positive feedback on how the public perseive DSB to be as a service provider.  So our next challenge wasn’t to improve the experience they provide but to find a community that we could target and help them with creating sustainable choice in their lifestyles. After much deliberation, talking, drawing and brainstorming we have decided to focus on families with young children. As a group we feel there is huge potential within this area due to the community that already exists are schools, families and education. First thing tomorrow we will be going to talk to parents a they drop their children of, to try and gain an insight into how we could help them live a more sustainable lives though a participatory service.

Platform to change….sustainable changes by you and me

February 17, 2009

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Yesterday we started our first industry project on the CIID pilot year. I have chosen to work on the project run by Mikael Fuhr from the DSB vision Lab and the Live|work team based in Oslo. Our project is called a “Platform to change”

“DSB finds itself in a key position in the climate crisis issue. Partly by coincidence , since trains are the “right” choice of transport from a co2 emission point-of-view, and partly because DSB has a strong environmental policy and record on purchases, materials and waste disposal and even architecture.

That key position could be used and expanded: In addition to acting responsibly as a business, DSB could take upon itself the obligation to lead in promoting awareness of how to deal with the climate crisis. Not solely in the field of train transport, but in general by helping and hosting the collection and sharing of knowledge and ideas in Denmark.

The Brief

In this project we will ask you to design a platform for action where danish citizens can create a cooperative partnership with DSB  and provide a new sense of ownership to transport solutions. This will fundamentally change DSB’s role as a provider of transport to a group of passengers, into a relationship where DSB and travellers are equal partners providing transport services together. DSB can act as the initiator of such a platform, both from a vale perspective and from an infrastructural perspective. DSB sees this as a long-term opportunity, and not  as a short-term business.

Key Themes

Service design, experience prototyping, sustainability,public transport, transportation, grassroot actions, platform, touch-points, service blueprint, user journey.