For the last two days at CIID we have had a brainstorming extravaganza!!Each group has facilitated three brainstorming sessions around their design challenges they developed last week and attended another 4 sessions! Over the two days we followed the Ideo process for brainstorming, which is strict but super effective. Having this methodical process has definitely paid off in our ideas. Each group produced hundreds of ideas over the two days! For those of you who are unfamiliar with this process, here is an outline……
1. A well framed question to tackle..
The question you want to brainstorm around has be…not too broad and not too narrow. For example
“how might be design a web based social network for German people to meet new friends” is far to narrow, but “how can we use innovation to help teach children” is far too broad. The opportunity you want to create must be framed correctly to inform and inspire the ideas.
2. A good facilitator
This more challenging than you would think…even though you are not responsible for coming up with the ideas, you have to keep your group focused, motivated and energized…and when the ideas start to fade you have to be quick on your toes to approach your question from a new angle that will start the ideas again. Some of the great tips we were given from Brian were…
- Ensure ideas are captured and everyone behaves.
- At this point, we are focusing on IDEA GENERATION, not evaluation. That comes later. Keep the group generative.
- Make sure everyone gets heard and that everyone is listening, Groups are more powerful because they BUILD on each other’s ideas.
- Encourage WILD ideas, it’s fun and can trigger great innovations.
- Try to keep ideas to a SOUND BYTE or a headline, Encourage catchy titles and drawings.
- Have fun!
3. A set of rules to follow
And finally the Ideo rules to follow, which will help greatly!
- Defer Judgment, no criticism in anyway, verbally or in body language
- Encourage Wild ideas, the might inspire more practical ones
- Build on ideas of others
- Stay focused on the topic
- One conversation at a time
- Be Visual “Draw a crazy picture, put something silly in the world that ain’t been there before” – Shel Silverstein
- Go for quantity “The best way to get a good idea is to get a lot of ideas” -Linus Pauling
So after putting all of this into practice this is what we got…..A lot of ideas, around 300!!!
Tomorrow we will be clustering ideas, refining ideas and deciding which one to develop into a service story before creating a video scenario to show the user experience…which we will present on monday! A busy weekend ahead 🙂