From user reseach to design challenges…

After some last minute research visiting the tourist information and the Manager of Knowledge at the library yesterday we set to organising all our insights and inspirations from the week back in the studio. We had to turn all our observations into design challenges that we can brainstorming concepts around for next week. However to get to this stage there were many steps along the way…..

img_25471writing all our observations and quoates down on the classic post-it as well as making character profiles of everyone we spoke to and picking out key quotes from our video interviews.

img_2530We then identified all the insights that we thought we most relevant and  interesting enough to work with. The insights we thought we would be able to creat “how might we statements for”

img_2525Sid and I deep in thought about our process

img_2545The picture above shows us mapping out our research process, thinking about the methods we used, who we talked to and how they were effective.

img_2538We then took all our insights and worked out “what they meant” and then created  a “how might we statement” for each one. This took a very long time as we had at least 25 key insights that we wanted to use! But in the end is was definitely worth it as it allowed us to have a far clearer idea and see links and clusters between insights.

img_2536All of our insights, meanings and how might we statements!

img_25392After we had our  “how might we statements” we then voted on them to see what to carry forward and turn into design challenges! After much dicussion this is what we decided on!

Challenge 1. People coming to stay in Copenhagen all begin by following a very similar travel process. From researching their trip before they leave to visiting the top tourist attractions. During this journey they use a large number of existing services and pass through many public places, however throughout this journey the library rarely plays a role in aiding or improving their experience.

Currently ‘library services’ are mainly kept within physical buildings at centralized locations, our challenge is to give the library presence in other public and private places throughout the visitors travel experience. How can giving library services this presence help visitors become more acquainted with what copenhagen has to offer or simply provide a practical service in a more remote location.

Challenge 2. Many people who are new to an area seek the local library because its universal services make it reliable. The space makes them feel in touch with the community it serves. Internet access and other basic services are available for free. A special charm makes it a surprising place to meet strangers. At the same time, people visiting a new area
greatly value the advice and knowledge of local people.

Our challenge is to create a service that uses the library’s knowledge and visitors to help guests and new residents of Denmark feel like a local.

Challenge 3. People are constantly interested in learning about new countries and cultures, and are inherently different in that they chose to engage with them in different ways. In ways that interest them on a personal basis be it in the films they watch, literature they read, poems they enjoy, music they listen to or even food they relish. The library as an institution is a powerful source of content and information that people value as honest and truthful.

Copenhagen is a major port of entry for thousands of travelers everyday. Most of them stay to explore Denmark but a large number also transit to other places within Scandinavia. With this regard Copenhagen is a major source of content and knowledge for the entire region, and also a major factor into the insight into Scandinavian culture.

How might the library provide a service for visitors not from Scandinavia to explore cultural content within their area of personal interests?

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