Ezio Manzini@CIID

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On thursday we received an inspiring lecture at CIID from Ezio Manzini talking about the future of our economy. Here are some notes…hopefully i might be able to make it a little more coherent and readable if i get some time this week!

  • Things are changing, we are living in a time where we have a crisis on our hands. It is not going to pass, things are going to change, and we cannot predict the future. Therefor we need to understand how we can behave, and understand as designers how we can help and contribute. “THE FUTURE IS NOW”
  • “Next design” is looking beyond the crisis to an age of networks and sustainability. There are two strategies…..
  • Strategy 1:Sustain the old economy, an industrial model that was based on consumption goods, and keep producing more and more consumer products. But this could make things worse…Do not use the crisis to start a new basis, nothing can continue to grow and develop in a limited system.
  • Strategy 2: Promote a new economy that uses services and systems to create sustainable well-being…this is an asset for a sustainable future.
  • This next economy that can be centered around services and systems can be divided into 3. GREEN, SOCIAL and NETWORK economies.
  • GREEN economy=ecological re-orientation, highly eco- efficient systems for sustainable use of energy, water and food etc.
  • SOCIAL economy=social re-orientation, new services for social demands and social cohesion
  • NETWORK economy=organizational re-orientation, distributed systems, producers, networks and collaborative services.
  • The biggest challenge though is to understand what the new ‘products’ will be from the result of this new economy.
  • Potential products from this economy change: Renewable energy systems, better mobility services, social housing, community services, education improvement=RESULT ORIENTATED, SOCIO-TECHNICAL SYSTEMS.
  • These ‘products’ can be achieved through highly customerised, user focused solutions….networks of people, products, places and service orientated systems that will bring value to people.
  • To create these complex systems we need to understand and apply interaction design
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