Yesterday we started our first industry project on the CIID pilot year. I have chosen to work on the project run by Mikael Fuhr from the DSB vision Lab and the Live|work team based in Oslo. Our project is called a “Platform to change”
“DSB finds itself in a key position in the climate crisis issue. Partly by coincidence , since trains are the “right” choice of transport from a co2 emission point-of-view, and partly because DSB has a strong environmental policy and record on purchases, materials and waste disposal and even architecture.
That key position could be used and expanded: In addition to acting responsibly as a business, DSB could take upon itself the obligation to lead in promoting awareness of how to deal with the climate crisis. Not solely in the field of train transport, but in general by helping and hosting the collection and sharing of knowledge and ideas in Denmark.
In this project we will ask you to design a platform for action where danish citizens can create a cooperative partnership with DSB and provide a new sense of ownership to transport solutions. This will fundamentally change DSB’s role as a provider of transport to a group of passengers, into a relationship where DSB and travellers are equal partners providing transport services together. DSB can act as the initiator of such a platform, both from a vale perspective and from an infrastructural perspective. DSB sees this as a long-term opportunity, and not as a short-term business.
Service design, experience prototyping, sustainability,public transport, transportation, grassroot actions, platform, touch-points, service blueprint, user journey.