Today we had a very busy day visiting train stations, doing observations and talking to lot of people! We came away with some very positive feedback on how the public perseive DSB to be as a service provider. So our next challenge wasn’t to improve the experience they provide but to find a community that we could target and help them with creating sustainable choice in their lifestyles. After much deliberation, talking, drawing and brainstorming we have decided to focus on families with young children. As a group we feel there is huge potential within this area due to the community that already exists are schools, families and education. First thing tomorrow we will be going to talk to parents a they drop their children of, to try and gain an insight into how we could help them live a more sustainable lives though a participatory service.